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Title: Identification of Market Opportunities in Indian Handicraft Industry: A Case Study of Terracotta in Alwar and Jaipur District of Rajasthan
Authors: Yadav, Manju
Keywords: Thesis Tuljapur
Das, Bipin
India - Handicraft Industry
Case Study - Rajasthan
Issue Date: 2016
Publisher: Tiss Tuljapur
Abstract: Rajasthan is one of the most famous state s of India for different kind of handicrafts. These handicrafts have always been an integ ral part of Rajasthan’s culture and tradition and have always gained appreciation from kings and emperors to foreign tourists. Artisans of Rajasthan are highly skilled and are fabulous in making different products. Major crafts of Rajasthan include block p r inting , badhani , sculptures and stone carving, zari work, tarkashi , zardozi work and gotapatti work on cloth e s . Jewelry and gems include the work of silver, papier Mache, kundan , and meenakari. In art and craft items blue pottery, ivory carving, patwa cra ft, miniature painting, leather wares, shellac work, terracotta items, etc. are there. This is the second most important sector in Rajasthan after agriculture for employment but this sector is facing many problems in the area of production, management and marketing of handicrafts. Local artisans are n either having proper supports system from government nor from private. They do not have much scope and opportunities in order to compete with big markets. Big markets have latest technologies and tools and are now capturing the market and these local artisans are losing their scope of getting fair prices. Once the handicraft of Rajasthan was famous for its glorious tradition has now become full artificial and mechanized. The present study focuses on the problems faced by handicraft artisans of Rajasthan in marketing their crafts and establishing it as an enterprise. In addition, it will analy z e the problems and give some suggestions for the imp rovement the present condition.
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