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Title: Design Thinking in Practice
Authors: Chaudhary, Vrinda
Keywords: School of Management and Labour Studies
Vijayakumar P.
Issue Date: 2015
Publisher: TISS
Abstract: Design thinking is generally defined as an analytic and creative process that engages a person in opportunities to experiment, create and prototype models, gather feedbac k, and redesign. The term “design thinking” is often confused and its application is often restricted to aesthetic features of tangible products. The purpose of th is study is: 1. To study application of design thinking in practice 2. To compare the application of design thinking in industrial design and service design 3. To study the linkage in between the themes emerging from data collected on the field with theory.
Appears in Collections:M.A.

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