Please use this identifier to cite or link to this item: http://192.168.194.112/handle/1/2328
Title: Online Marketing and Consumer Behaviour in India: Product Uncertainty and Perceived Risks and Online Interactivity based on Gender
Authors: Harsh, Darad
Keywords: School of Management and Labour Studies
Gordhan Saini
Centre for Social Entrepreneurship
Issue Date: 2013
Publisher: TISS
URI: http://dspace.tiss.edu/xmlui/handle/1/2328
Appears in Collections:M.A.

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