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|Title:||PUBLIC RELATIONS PROFESSION: WOMEN PROFESSIONALS SPEAK|
|Keywords:||Master of Philosophy in Social Sciences|
Public Relations Profession
|Publisher:||TISS Guwahati Campus|
|Abstract:||This dissertation examines the interaction between gender and labour by focusing on the case of women in Public Relations in Guwahati, Assam. Although the public relations industries became women centric, the actual experiences of women related to their work and its impact remain less-studied. By giving primacy to women interpretation of the meaning and impact of their work in public relations, through fifteen original oral histories, this dissertation provides an overview of women motivation to join public relation profession, their understanding of why women outnumber men in the field, the nature of the work and its challenges, and the impact of the work on them and society.|
|Appears in Collections:||M.Phil.|
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